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App store metadata

Below is a list of meta data items that you will need to prepare ready for App store submission.


Meta data

Description

Bundle display name

This is the name displayed under the icon on the home screen. Apple recommends a name of less than 13 characters to make it fit nicely under the app icon when installed. 

App Icon

This should be 1024 x 1024px in size, but is dynamically resized to fit phone screens and can go down to smaller sizes such as 64x64px. It’s worth creating an icon with a primary image on a simple background such as the following:


Further details here You also might find these websites useful to preview your icon: https://iosfeeds.com/tools/icon-preview

https://lumen-digital.com/tools/icon-fiddler/

https://easyappicon.com/

App Splash Screen

Using Smorg Studio, ensure that you are happy with your splash screen under the Your App section, here. Note that this will be loaded into the App binary which is then deployed to your developer account. Changes to the splash screen will require a redeployment and resubmission.

App name

This is the App name as displayed on the Product Page in the App store. There is a theoretical maximum of 30 characters.

Subtitle

Subtitle that appears under the App name. As defined  here

App Previews and Screenshots

Add at least 1 app screenshot (up to 10), and optional a video app preview.

Each app screenshot needs to be in sizes to support both 5.5inch screens, and 6.5 inch screens. These screen resolutions are: 1242 x 2208px and 1284 x 2778px


More info here 

App description

A description of your app. More info here 

Keywords

Choose keywords that help customers find the app in App store.

More info here 

In App Purchases

This is a monthly fee for your users. Remember that Apple will take 15% commission and so you should charge accordingly. 

App store Categories

Choose 2 categories that apply to your app: 

More info here

Availability

Which countries do you want to sell your app?

Terms of use

A link to your terms of use page. This page should also include details of how a user should delete their account.

Privacy Policy

It's important to have an end user privacy policy available from a public site. By default, we will use the Smorg privacy policy available here



Further notes


  • The terms of use need to be linked in the app description.

  • The app description needs to have explicit guidance on what is free vs paid, and pricing.



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